Exclusive
Every send belongs to exactly one campaign: yours. No surrounding content, no competing placements, no contest for the recipient's attention.
Your campaign. Alone in the inbox.
Your message alone in the inbox: one sender, one creative, no surrounding content, no competitors. Around 24 million contacts in Germany, every one of them verified double opt-in. Tell us your audience and your timing — you will hear from us what is possible and what it costs.
Around 24 m contacts
Verified double opt-in
Every mailing exclusive
About us // Who we are
A publisher and a sender, based in Munich.
ADcloud is a service of iLike.email GmbH in Munich. E-mail marketing is our home ground, and we know it from both sides: we market reach, and we send ourselves, through our own portals and CSA-certified sending platforms. That is why we know not only what sells well, but also what actually works in the inbox.
24 m
contacts in Germany, rounded
This inventory is ours. You are not booking lists bought together from changing partners, but an audience from a single house, with a clear selection logic and a documented quality standard. Detailed media data is available on request.
Figure rounded. The volume bookable for your campaign is determined during selection and agreed with you beforehand.
Products // What we do
Two channels, thought through to the end
Our core is e-mail marketing: reach, targeting and the matching creative from one place. We bring the same hand to websites and brand presences, independently of any campaign. Four products, one standard.
E-mail standalone
In a conventional newsletter you share attention with editorial content and with other advertisers. In a standalone mailing the entire send belongs to your campaign, from the sender name through the subject line to the footer. You are not buying a placement inside someone else's context. You are buying the context.
Selective
You decide who the send reaches: by gender, age, region, recipient domain and affinity, in combination if you wish. The available volume is agreed with you beforehand.
Personally handled
You speak to specialists, not to a ticket system. From the first idea about the audience to the reporting after the send.
Targeting and selection
Reach on its own is not an achievement. What counts is who within it you actually reach. Our selection criteria can be used individually or combined; the bookable volume is determined in advance and agreed with you.
Gender
Age
Socio-demographics
Federal state
Postcode and town
Recipient domain
Affinities
Selective addressing
Personalised copy
Bespoke layouts
Out of the crowd comes your audience.
We narrow it down until exactly the people you want to reach are left.
Studio: templates and landing pages
We build creatives for our own sends. What works in practice and what merely looks good in a layout is therefore something we know from experience, not from theory. We pass that experience on — to clients who book a campaign without a finished creative.
E-mail templates
Responsive HTML templates, tested in the relevant e-mail clients and webmailers, robust in dark mode, compatible with common sending platforms. Subject line and preheader included.
Landing pages
Fast, clean landing pages with a clear conversion path, a tidy tracking setup and complete mandatory disclosures. Form integration on request.
Web development and design
Anyone who sees daily what arrives in the inbox also knows what has to happen on the page behind it. We build websites and brand presences for companies — regardless of whether a campaign ever runs with us. Lean to build, fast to load, without page-builder ballast.
Websites and relaunches
From a single page to a complete presence. Built by hand rather than assembled from a kit, with short load times, proper mandatory disclosures and a result you can edit yourself.
Corporate design
Logo, colours, typefaces and the rules that go with them — recorded so that your presence holds together across channels instead of being reinvented with every file.
Banners and display creatives
Creatives for display and social, in every format and size required. From a single artwork to a complete set for a running campaign.
How a campaign runs
From enquiry to send, in five steps
Step1
Conversation and briefing
You tell us the audience, the timing and the goal of the campaign. We tell you what volume is available for it and what we recommend.
Step2
Selection and quote
We select against your criteria, determine the bookable volume and put a quote in front of you.
Step3
Creative
You supply the artwork, or we produce it. Subject line, preheader, responsive template and landing page can all come from our own studio.
Step4
Test and approval
Test send across all relevant recipient domains, rendering check including dark mode, link check. Then your written approval.
Step5
Send and reporting
The send goes out at the agreed time. Afterwards you receive the reporting with the delivery and interaction figures for your campaign.
Principles // What we stand for
Quality before volume
We advise before the booking, not after it. Tell us the goal, the audience and the timing, and we will tell you honestly what will come of it and what we would do differently. If an enquiry does not make sense in the form planned, we say so before you book. That occasionally costs us an order and saves you a campaign that would not have worked.
Because the quality of an e-mail campaign is not decided on the day it is sent. It is decided by how the contacts were acquired, how consistently the data is maintained and how carefully sending frequency is controlled. Four principles we ask to be measured against:
01
Verified double opt-in
Every contact in our inventory has consented to receiving advertising by e-mail through a double opt-in procedure. Every consent is documented and verifiable, and every send contains an unsubscribe link that works at any time. You are therefore advertising only to people who explicitly asked for advertising by e-mail.
02
No sale of addresses
You book reach, not addresses. We run your campaign across our own inventory and hand out no address data in the process — neither to you nor to anyone else. What you receive after the send is the reporting — and the certainty that your competitors cannot simply buy the same contacts.
03
Continuous data maintenance
Bounces, inactive contacts and unsubscribes are removed from the pool continuously, and the pools are refreshed at regular intervals. Blacklist and complaint management are a fixed part of the sending process. You are therefore paying for reachable recipients, not for dead weight.
04
Deliverability and frequency
We monitor delivery per recipient domain and control the contact frequency per recipient. That protects the reputation of the lists — and it decides whether your send lands in the inbox or in the spam folder.
And because campaigns live on people: behind your campaign stands an experienced team of specialists who see it through from selection and approval to reporting. Recurring campaigns we run across several waves, and every send yields insight for the next. A single booking turns into a reliable routine.
Frequent questions
What advertisers ask us most often
What is an e-mail standalone campaign?
In a standalone campaign the entire mailing carries the message of a single advertiser and nothing else. There is no editorial content and no other advertising. Sender name, subject line, creative and footer all belong to the campaign.
How many contacts does ADcloud reach in Germany?
We market our own e-mail inventory with around 24 million contacts in Germany. The volume available for your particular audience is determined during selection — tell us your criteria and you will get the figure for your case.
By what criteria can the audience be narrowed down?
By gender, age, socio-demographic characteristics, federal state, postcode and town, by recipient domain and by affinities. The criteria can be combined.
Where do the contacts come from and how is consent handled?
All contacts come from our own portals and have consented to receiving advertising by e-mail through a double opt-in procedure. The consents are documented, and every send contains an unsubscribe link.
Do I get the addresses?
No. We run your campaign across our own inventory and hand out no address data. You book reach and receive the reporting.
How is it billed?
Billing is on a CPM basis. The quote depends on audience, volume and timing and is drawn up individually. An enquiry costs nothing and commits you to nothing.
How long does it take from enquiry to send?
That depends on whether the creative already exists. With finished artwork, short-notice dates are possible; if we produce it in house, please allow additional time for coordination.
Do you also design the mailing?
Yes. Subject line, preheader, responsive template and the matching landing page can come entirely from us. More on that under our products.
The fastest route to a dependable assessment
Talk to us about your audience
Tell us which audience you want to reach and when. You will get an honest assessment of the available volume, a proposed date and an individual quote. And if your idea will not carry in the form planned, we will tell you before you book.